Social Media Strategies for Nonprofits

Previous Course Title: Social Media for Nonprofit Organizations

Social media can be a powerful tool for nonprofits of any size to further expand their traditional marketing management methods for branding, fundraising, volunteer recruitment, advocacy, communications and more. This course will focus on how nonprofits are using social media as a method to successfully build, manage and expand their networks and goals in new ways. We will explore and examine the use of social media as an advanced marketing strategy for multiple purposes. We will also learn how to build a strong digital foundation across various platforms, utilize best practices to sustain social media activities and support various nonprofit audiences and stakeholders.

Note: The course is not designed to demonstrate how-to set-up social media accounts, but rather will examine how social media can support a nonprofit organization’s mission for success by building an introductory framework and strategy that furthers an organization’s goals.

Topics Covered

  • Introduction to Networked Organizations: A New Way of Thinking and Operating
  • Assessment of Organizational Readiness for Social Media
  • Social Media Spotlight on Facebook, Twitter, Instagram, YouTube, LinkedIn, and Blogs
  • The Importance of Mobile Web for Building and Expanding Nonprofit Networks

Course Benefits

  • Distinguish the concept of “networked nonprofits” and its significance for building successful collaborations and partnership
  • Understand the importance of a social media for nonprofit organizations to help support an organization’s mission and programs in the era of technology advancement and innovation
  • Explore various methods and tools to build, engage and sustain an online community to meet specific goals and objectives
  • Recognize nonprofit best practices for using Facebook, Twitter, Instagram, YouTube, LinkedIn, and/or Blogs to create impact

Special Features

  • A weekly Resource Center, which provides carefully tailored readings and other resources
  • “Studio” activities offer opportunities for new and experienced practitioners to cultivate practical skills
  • Original case studies and problem-based learning activities
  • In-depth weekly discussions on the real-life challenges and opportunities of using social media
  • A small class size generally limited to 25 participants

Who Should Enroll

  • Nonprofit executive directors, development directors, marketing and program professionals, interns, and fellows who are interested in learning more about how social media can support and enhance the marketing, communications, outreach, and engagement used by their organizations
  • Students with basic familiarity with two or more social media platforms, such as Facebook and Twitter are encouraged, since the course will be fast paced


This is an instructor-led course delivered entirely online. It is highly interactive and requires active participation on discussion boards and completion of assigned projects. There are no real-time class meetings. Students work at times that are convenient for them within the weekly schedule of activities. We estimate spending an average of 8 – 10 hours per week on each Certificate in Nonprofit Management course. For this reason, we highly recommend students participate in no more than two CNM courses at a time.

Note: This is a tech-enhanced course that requires access to Blackboard, a course management system used by UIC. In order to complete registration, you must submit proof of identity to secure your unique NetID (username).

Contact Hours: 40

 Section 0518
May 10 – June 13, 2018
Course Fee: $550
Fees for all five-week CNM courses are $550 if you register at least two weeks prior to the start of the course, and $600 if you register after that time. The course fee will be raised on April 26, 2018.
Registration Deadline: Wednesday, May 9, 2018
Location: Online

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