Building Profitable Donor Relationships That Last

Previous Title: Cultivating Individual Donors

This course will focus on how to attract and cultivate the four current generations of donors to build a sustainable donor base for your organization. We will explore current trends affecting individual giving and important issues associated with prospect research.

Through readings and discussion, students will examine various cultivation strategies and address the task that both professional and volunteer fundraisers find most difficult – the Ask. At the end of five weeks, you will understand that the Ask is not a standalone endeavor, but part of a much larger process. Once that process is in place organization’s individual gift level can potentially increase.

Topics Covered

  • Introduction to Individual Giving
  • Prospects and Prospect Research: Working Behind the Scenes to Find Donors
  • Cultivation or Friend Raising Precedes Fundraising
  • The Ask – Soliciting Donations

Course Benefits

  • Understand the current four generations of donors so that you can engage them as supporters for your organization
  • Know how to fundraising set goals and figure out what gifts you’ll need to reach those goals, so you can raise the money your organization needs
  • Understand where to find new donors and how to cultivate them, so you can use your organization’s resources wisely to recruit donors and increase gifts
  • Learn how to solicit donations – whether in person, through crowdfunding, by mail or email, or at events – to build lasting relationships that benefit both your organization and your donors
  • Recognize what needs to happen after you receive a donation – stewardship – from legal obligations to how to keep donors involved

Special Features

  • A weekly Resource Center, which provides carefully tailored readings and other resources
  • “Studio” activities offer opportunities for new and experienced practitioners to cultivate practical skills
  • Original case studies and problem-based learning activities
  • In-depth weekly discussions on the real-life challenges and opportunities of donor management
  • A small class size of 25 participants

Who Should Enroll

Course topics and learning activities are designed for beginning fundraisers – those new to the field, volunteers who want to build their skills, and non-profit professionals in other areas who want to build their understanding of development. This comprehensive course will also serve as a refresher course in the fundamentals of all areas of individual giving for development professionals.


This is an instructor-facilitated course delivered entirely online. It is highly interactive and requires active participation on discussion boards and completion of assigned projects. There are no real-time class meetings. Students work at times that are convenient for them within the weekly schedule of activities. We estimate spending an average of 8 – 10 hours per week on each Certificate in Nonprofit Management course. The time commitment will vary depending the individual’s input, needs, and personal study habits. For this reason, we highly recommend students participate in no more than two CNM courses at a time.

Note: This is a tech-enhanced course that requires access to Blackboard, a course management system used by UIC. In order to complete registration, you must submit proof of identity to secure your unique NetID (username).

Contact Hours: 40

 Section 0318
March 1 – April 4, 2018
Course Fee: $550
Fees for all five-week CNM courses are $550 if you register at least two weeks prior to the start of the course, and $600 if you register after that time. The course fee will be raised on February 15, 2018.
Registration Deadline: Wednesday, February 28, 2018
Location: Online



Cancellation/Refund Policy